A new kind of airline – coming in 2026
BlueLight Humanitarian Airlines is a groundbreaking non-profit aviation initiative based in Geneva, Switzerland, dedicated exclusively to humanitarian missions. Unlike traditional carriers, BlueLight operates without a profit motive, focusing instead on delivering emergency aid, evacuating casualties, and transporting humanitarian personnel to crisis zones and underserved regions. Its mission is rooted in neutrality, transparency, and the principles […]
SAS launches a new brand campaign: “We´re proud to serve the toughest crowd”
SAS continues to build on its “We Are Scandinavia” communication concept with a new campaign featuring Swedish actor Joel Kinnaman. The campaign aims to strengthen SAS’ premium positioning and highlight what truly makes the airline unique — its Scandinavian identity. The campaign explores what it means to be Scandinavian: innovative, forward-thinking, and with naturally high […]
Riyadh Air commences operations
Today, October 26, 2025, marked a milestone for Saudi Arabia’s new national carrier: Riyadh Air completed its inaugural passenger service to London Heathrow on October 26, 2025. The flight, designated RX401, departed Riyadh King Khalid International Airport at 3:26 a.m. local time and landed at London Heathrow six hours and 48 minutes later. The aircraft used was a Boeing 787‑9 Dreamliner (HZ-RXX), […]
Swiss puts its first Airbus A350-900 into revenue service
Swiss’ first-ever Airbus A350-900 took to the skies this morning (October 25, 2025) on its maiden passenger flight: Swiss’ first Airbus A350-900 made its first flight this (Saturday, October 25, 2025) morning with revenue passengers aboard. The aircraft departed from Zurich on flight LX2152 to Palma de Mallorca at 07:11 local time. On board were 233 passengers, […]